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Case Studies

The Kay Group

We addressed The Kay Group’s marketing challenges by introducing ultra-high brightness commercial displays in their 21 service stations.
kay group case study

The Challenge

The Kay Group is an award-winning forecourt operator with 21 service stations and 240 members of staff serving 200,000 customers a week.

Many of the branches were still using traditional paper posters for their marketing and others were using normal household television screens in their windows. These TV screens were not bright enough to be seen through the daylight window; the paper posters faded quickly and were slow and expensive to replace.

The Kay Group spoke to our team about ways to make their signage stand out, entice more customers into the store, increase brand awareness, and promote special offers. They were also looking for a way to improve brand consistency throughout their stores nationwide. The Kay Group has found it hard to run quick promotions because of the inconsistency between the technology and marketing methods of the different branches.

The Solution

Our team of AV experts met with The Kay Group to discuss the problems they were having and to find the perfect solution to their issues.

We believed that ultra-high brightness commercial displays in the windows of each branch would be a benefit to the business. Ultra-high brightness displays are built to run 24/7 at a higher brightness than normal TV screens so that your message can be seen even in bright sunlight.

We provided The Kay Group with a test screen in one of their stores so that they could see how it looked and would work. They noticed that customers were seeing the screen in the window and coming in to discuss the promotions that it was displaying. Their marketing team were also happy with the flexibility that this solution gave them as they could update the content on the screen instantly from one central location using our CMS. Our in-house digital signage team also provided The Kay Group with training on how to use the content management system so they have full control of the content.

The Outcome

All 21 service stations now have ultra-high brightness digital signage displays in their store windows. The team at Kay Group have improved the brand consistency within these stores as they have full control over the content on the screens. The company is also able to react instantly to changes in the market, create on-the-spot promotions or just ensure that the marketing is up to date in each store.

This solution has saved The Kay Group time and money by replacing their traditional printed posters with digital technology. They now have the flexibility they need in an ever-changing market.

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