In modern times, most people are aware of the advantages a website can have for a business. Creating more accessible content, being easier to contact and having a place for your potential customers to view your credibility are just a few of many reasons people know websites are important.
However, are you aware of the increasing expectation of a high-quality well-optimised website? These statistics offer an insight as to why it may be time your business looks to upgrade.
81% of people will research your business prior to making a purchase decision
This first statistic is a damming one for any business that does not currently have a website. The fact that more than 4 out of every 5 people will conduct research on a business shows the importance of having a highly optimised, engaging and easy to navigate website, and if you do not have one, you’re definitely missing out.
Over 30% don’t even consider a business if it doesn’t have any website
Following on from the first point, this statistic is further proof that any business, regardless of the industry, needs a website in order to maximise their development.
39% of people will stop engaging with a website if images won’t load or take too long to load
Even if you do have a website, if it is not visually appealing or is taking a long time to load, your potential customers won’t wait. They’ll simply go to a competitor with a more visually-compelling website design.
75% of consumers admit to making judgements on a company’s credibility based on the company’s website design
Having a well-optimised, informative and aesthetically pleasing website is vital in order for your potential customers to see you as a credible business.
Nearly 8 in 10 customers would stop engaging with content that doesn’t display well on their device
Not only is it important to have a website that works well for PC users. Many online searches now come through mobile, meaning that your website needs to be optimised to work well on a range of different devices.
83% of mobile users say that a seamless experience across all devices is very important
This statistic backs up the previous one about how imperative it is that your business has a website that works seamlessly across a range of platforms in order to maximise its potential.
Once on a company’s homepage, 86% of visitors want to see information about that company’s products/services
Offering an engaging user experience to your customers from the moment that they click on your website is also very important. If your website is not user friendly and easy to navigate instantly, the user is again likely to just look elsewhere.
There are 3.5 billion daily Google queries every day
The sheer number of people using search engines every single day alone should be enough to show any business the benefits and potential sales they’re missing out on by now having a well optimised, engaging website.
56% of people stated that they won’t trust a business without a website
This stat again proves the importance of having a website in order to prove credibility. People see a business’s website as a virtual home, and should you not have a website at all, they are more cautious that you are not a legitimate business, consequently meaning they won’t take a chance on you when they could just go to a competitor.
46% of business owners justify not having a website by thinking they don’t need one
Despite all the above-mentioned figures displaying the benefits a high-quality website would bring to any organisation, there are still many businesses that are missing out – ensure you are not one of these by contacting Nybble today.
Whether you have an existing website that you want to improve or need a website building from scratch, Nybble’s website development team will work closely with to build a website that portrays the message your organisation wants to display to both future and existing customers, whilst also ensuring it is visually compelling and highly optimised to guarantee the speed and improve user experience.
Allow us to take your online presence to the next level – call 0330 002 0886 or email enquiries@nybble.co.uk for more information.
